FALSE EYE LASHES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Name: False Eye Lashes Market Challenges and Opportunities
Creator: Coherent Market Insights
License: https://www.coherentmarketinsights.com/privacy-policy
Keywords: False Eye Lashes Market Size, False Eye Lashes Market Share, False Eye Lashes Market Trends, False Eye Lashes Market Growth, False Eye Lashes Market Analysis, False Eye Lashes Market Forecast, False Eye Lashes Market Report, False Eye Lashes Industry Report

False Eye Lashes Market, By Product (Strips, Individual, Accent, Others), By Constituent (Natural, Synthetic), By Distribution Channel (E-commerce, Hypermarket, Convenience Stores), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Dec 2024
Code : CMI7641
Pages :140
Formats :
Excel and PDF
Industry : Consumer Goods

The false eye lashes market is expected to witness steady growth owing to rising interest in cosmetic enhancements worldwide. The growing influence of fashion and beauty vlogs/blogs has made false lashes a popular beauty accessory especially among millennials and Gen Z. However, high price points of branded false eyelashes could restrain market growth to some extent. The Asia Pacific region dominates the global false eyelashes market currently due to increasing per capita expenditures on beauty and personal care in countries like China, India and South Korea.
Ease of availability through both online and offline mediums presents an opportunity for marketers to increase their customer reach. Product innovation with natural materials, various thicknesses, adjustable styles and waterproof variants can boost demand. In the coming years, North America is projected to be one of the fastest growing regions for false eyelashes sales encouraged by greater penetration of hair extension and nail enhancement salons in the region. Meanwhile, the availability of drugstore options offering lower prices compared to premium brands could attract more first-time users.
Online sales are likely to see strong growth as millennial consumers extensively utilize the e-commerce platforms for beauty and fashion accessories. Aggressive promotion of multi-pack offerings especially through influencer marketing on social media platforms can aid in achieving higher unit sales volumes.