Market News
Recent Developments:
New product launches:
- In September 2022, Kleenex launched a new luxury facial tissue line made with 100% bamboo fiber. The super soft tissues are plastic-free and sustainable. The Kleenex trademark is owned by KimberlyClark, which launched the brand in 1924 as a disposable cleaning tissue for removing cosmetics. The brand launched as a handkerchief substitute in 1930.
- In January 2021, Puffs launched a new Plus Lotion facial tissue with moisturizing lotion to hydrate skin. The dermatologist-tested tissues provide extra softness. Puffs was founded in 2004 in Montreal, Quebec, Canada, by Billy Siounis, servicing Hot and Fresh™ Puffs. Puffs are always served Hot and Fresh™ and made to order with all natural and scrumptious toppings, such as hazelnut chocolate, honey, and strawberry glazes.
- In April 2020, Tempo launched colorful fun-print pocket tissues in attractive designs targeting kids and teens. The 3-ply tissues come in convenient pop-up packs. Tempo is a premium tissue brand that was born in Germany in 1929. Although it is not a product of local origin, it has become one of Hong Kong's classic souvenirs.
Acquisition and partnerships:
- In March 2022, The Sofidel Group acquired a majority stake in Celtex SpA, an Italian tissue manufacturer. The move expands Sofidel's production capacity in the Italian market. Sofidel is an Italian multinational producer of tissue paper for sanitary and domestic use. The Sofidel Group was founded in 1966. It is one of the world leaders in the tissue paper market and the second-largest producer in Europe behind Essity.
- In January 2021, WEPA Group acquired Midwest Tissue Mills, a major U.S. away-from-home tissue producer. The acquisition strengthens WEPA's market position in North America. The WEPA Group, with its headquarters in Arnsberg-Müschede, is a German family business for sanitary paper. With approx. 4.000 employees and a turnover of approx. 1.6 billion euros, WEPA is the third largest manufacturer of hygiene paper in Europe.
- In November 2020, Kimberly-Clark partnered with Eastman Chemical Company to launch Kimberly-Clark Professional KIMTECHTM N95 Pouch Respirator with Eastman's NaiaTM Nylon 6,6 fiber. This partnership combines both companies' expertise. Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical and medical instruments. Eastman Chemical Company is an American company primarily involved in the chemical industry. Once a subsidiary of Kodak, today it is an independent global specialty materials company that produces a broad range of advanced materials, chemicals and fibers for everyday purposes.
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