EYELASH SERUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America remains the dominant region in the global eyelash serum market and is anticipated to hold 38.7% of the market share in 2024. North America holds the largest share in the global eyelash serum market led by the U.S. The presence of major cosmetic companies along with growing awareness among consumers regarding aesthetics has been a major factor driving the market growth in the region. Americans, both men and women are increasingly spending on personal care products to enhance looks. Furthermore, strong influence of Western beauty standards and popularity of makeup tutorials on social media platforms have bolstered the adoption of eyelash serums. Ease of access to new products and availability of international brands at affordable prices through e-commerce websites have further boosted the market in the U.S. American cosmetic brands like RevitaLash, Rodan & Fields, and Grande Cosmetics actively spend on marketing and celebrity endorsement to promote their eyelash serums. Beauty treatments along with lash lifts and extensions are gaining widespread acceptance in mainstream culture, aiding the demand for serums. Working population prefer topical serums over invasive procedures citing convenience. Asia Pacific represents one of the fastest growing regional markets for eyelash serums led by countries like China, Japan, and South Korea. These East Asian nations have emerging economies with rising disposable incomes and growing enthusiasm for personal grooming trends. Chinese women especially those in urban regions display higher affinity for global beauty standards and are willing to spend on premium cosmetic brands. E-commerce provides easy access to a wide range of international lash serum products in the region.