EYELASH SERUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

The eyelash serum market faces challenges from counterfeit products and brand infringement. Several small companies are producing fake versions of top serum brands at a lower price point to attract customers. This erodes the customer trust in established brands and hurts the overall revenues of legitimate eyelash serum producers.

Market Opportunities – The Growing Popularity of Social Media Platforms

The growing popularity of social media platforms provides an opportunity to directly connect with young customers. Eyelash serum companies can partner with popular beauty influencers on Instagram and YouTube to promote their products. Influencers can create tutorials and reviews to create buzz around new launches. This targeted digital marketing strategy can help drive higher sales and market penetration.