EYELASH SERUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Eyelash Serum Market, By Product Type (Growth Serums , Conditioning Serums, Volumizing Serums, Lengthening Serums, and Others), By Ingredient Type (Amino Acids , Essential Oils, Prostaglandins analogs (PGAs), Peptides, and Others), By Distribution Channel (Hypermarkets and Supermarkets , Specialty Stores , Online Sales Channel, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In : Apr 2024
Code : CMI6881
Pages :170
Formats :
Excel and PDF
Industry : Pharmaceutical

Market Concentration and Competitive Landscape

Eyelash Serum Market Concentration By Players

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Stress on Natural and Minimal Looks

Another key driver has been the preference for minimal, natural looks rather than too much styling and artificial enhancements. While bold makeup and elaborate hairstyles were trending until a few years ago, more women now want effortless and fresh-faced appearances. They are opting for skincare and beauty products that subtly enhance their natural attributes rather than transform their overall look. In such a scenario, eyelash serums have emerged as a popular choice. They nourish lashes from the root and stimulate growth, giving the appearance of fullness over time with continued use. As serums use natural active ingredients like peptides, vitamins, and minerals, the results appear natural unlike individual false lashes or extensions. Minimal effort is required on the user's end as well once serum application becomes part of the daily routine. As serums help achieve long, curled eyelashes resembling ones gained through rigorous lash extensions, without any of the associated drawbacks, their market is expected to witness steady growth driven by the rising preference for natural yet glamorous looks.

Key Players Insights