EYE SHADOW MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)

Key Developments

• In June 2023, Kay Beauty, a leading beauty brand founded by Bollywood actress Mrs. Katrina Kaif, announced the launch of three new products: the Brow Tattoo Liner, the Microblading Brow Pen, and the 24-Hour Colored Matte Kajal available in four vibrant shades. These products are designed to provide long-lasting, precise application, catering to a wide range of beauty needs.
• In May 2023, Nykaa, India's prominent beauty and lifestyle e-commerce platform, introduced its 4-in-1 Quad Eyeshadow Palette. Known for its wide selection of beauty products, Nykaa’s new palette features a pigmented formula that ensures vibrant, long-lasting color, offering versatility for creating various eye looks.
• In April 2023, L'Oréal expanded its range of vegan and cruelty-free cosmetics, responding to growing consumer demand for ethical beauty products. Many of its eye shadow offerings, such as those from Urban Decay and L'Oréal Paris, were reformulated to align with vegan standards, meeting the needs of environmentally conscious consumers. L'Oréal is the world's largest cosmetics company, renowned for its extensive portfolio of beauty and personal care products.
• In 2022, L'Oréal further advanced its commitment to sustainability by pledging to make all its packaging recyclable, reusable, or compostable by 2025. This impacted its cosmetics portfolio, including eye shadow products, by introducing more eco-friendly packaging options and reducing the environmental impact of product lines.
• In 2020, L'Oréal introduced innovations in product personalization with the launch of its Shade Adjusting Technology, which allows consumers to digitally match makeup products to their specific skin tone. This technology was particularly beneficial for eye shadow products, as it helped customers find shades that best complemented their skin tones, increasing inclusivity.