EXERCISE AND WEIGHT LOSS APPS MARKET Size and trends

Exercise And Weight Loss Apps Market Size and Trends

The Global Exercise and Weight Loss Apps Market is estimated to be valued at USD 991.1 Mn in 2025 and is expected to reach USD 3,046.2 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 17.4% from 2025 to 2032.

Key Takeaways of the Exercise and Weight Loss Apps Market:

• By type, the fitness tracking apps segment is expected to contribute the highest share of the market with 32.1% in 2025.
• By platform, the iOS segment is expected to contribute the highest share of the market with 43.1% in 2025.
• By pricing model, the subscription-based segment is expected to contribute the highest share of the market with 34.1% in 2025.
• North America is expected to top the global market with 32.3% share in 2025, followed by Asia Pacific with 25.5% share in 2025.

Market Overview:

Factors such as growing health awareness among people and increasing adoption of wearable devices that can sync with fitness apps are helping people track their workouts and food intake more efficiently. Many apps also provide custom meal plans, progress tracking, skills-based challenges, and games to help users stay motivated in their fitness journey. Social elements like leaderboards and challenges with friends further enhances user engagement on these apps. Introduction of more accurate activity and calorie tracking features as well as integrated payments options are some key initiatives by app developers to drive higher customer retention.