EUROPE CREATOR ECONOMY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Europe Creator Economy Market Size and Trends

Europe creator economy market was valued at US$ 10.35 Bn in 2023, and is expected to reach US$ 41.17 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 21.8% from 2023 to 2030.

Europe Creator Economy Market- Trends

• Live Video Streaming Growth: Live streaming has become extremely popular, with platforms like Twitch, TikTok and Instagram Live leading the way. Live video allows for real-time engagement with audiences in an authentic way. Fans feel more connected and it unlocks opportunities like gifting and exclusivity. The interactive nature makes live streaming highly attractive to both viewers and creators.
• Rise of Micro and Niche Influencers: Big celebrity influencers are being joined by a growing class of niche and micro-influencers with small but highly engaged audiences. Micro-influencers have strong expertise and credibility in specific topics. Followers find their content authentic and actionable. Working with micro-influencers provides brands with localized reach.
• Virtual Experiences and Events: Hybrid online/offline events and completely virtual experiences are being adopted by more creators. Exclusive digital events provide additional value to fans willing to pay while expanding reach beyond local-only events. Virtual meet-and-greets, classes, performances and fan groups maintain connections. AR and VR will further enhance digital events.