EROTIC LINGERIE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In 2023, Triumph Group announced a two-year partnership with ZS, a well-known management technology and consulting firm. This collaboration aims to enhance customer engagement by implementing personalized interventions through ZS's advanced software-as-a-service product, Personalize.AI.
• In 2023, Victoria's Secret, a leading intimate apparel brand, and Amazon Fashion, a division of Amazon.com that focuses on selling clothing, footwear, accessories, and other fashion-related items announced a strategic collaboration to enhance the shopping experience for their customers. This partnership will provide Amazon shoppers access to over 4,000 fashion items from Victoria's Secret and PINK including panties, bras, swimwear, loungewear, and sleepwear.
• In 2022, Calida Holding AG completed the acquisition of the U.S.-based premium lingerie brand, Cosabella. Known for its diverse offerings, Cosabella provides a variety of products including high-waisted panties, lace bralettes, strapless bras, wireless bras, push-up bras, t-shirt bras, baby dolls, and camisoles. The brand features an extensive range of cup sizes and shapes to cater to different customer preferences.
• In 2022, Zivame, an Indian online lingerie and intimate wear retailer launched an online sale event called the Grand Lingerie Festival in collaboration with Bollywood celebrity Mrs. Ananya Panday. This promotional event aimed to boost the brand's sales and was supported by a comprehensive TV media campaign, with significant investments made across various digital channels.