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Changing Consumer Preferences
As society evolves with each new generation, so do perspectives and what people find appealing. Younger demographics especially have come of age in a digital era that rapidly exposes them to a myriad of new influences. Access to information has broken down taboos while promoting open-mindedness and self-expression. Popular culture too reflects and reinforces these progressive attitudes through music, movies, and social media. Individuals now place greater importance on feeling comfortable in their own skin and attracting romance based on personality rather than just physical attributes. This has nudged erotic lingerie buyers to seek styling and silhouettes that accentuate confidence rather than just sexiness. Moreover, the ongoing wellness trend driving people to lead active, healthy lives has also brought athleisure into more boudoirs. Consequently, demand has grown for pieces made from breathable, hassle-free fabrics like lace-trimmed sports bras and cheeky hipsters. Sustainable and size-inclusive options further cater to thoughtful customers and body-positivity champions. As a result, the category is witnessing diversification from traditional items to ones bridging function, comfort, and self-expression in order to resonate more universally. Savvy brands such as Aerie and other.
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