One of the major challenges currently faced by the global energy storage system market is the high initial costs associated with these systems. The high battery and installation costs make energy storage projects uneconomical for many potential commercial and residential customers. While technology prices are declining over time, energy storage systems still entail a significant capital outlay for businesses and consumers. This poses a major barrier for widespread adoption, especially in price-sensitive markets. Additionally, the return on investment timelines can be quite long for energy storage assets.
Market Opportunity - Growth of electric vehicles (EVs) driving demand for storage solutions
One major opportunity for this market is the rapid growth expected in the electric vehicles industry. As EVs become more popular with consumers, worldwide EV sales are projected to increase drastically over the next decade. This rise in EVs on roads will spur demand for large-scale stationary storage solutions that can charge EV batteries and also feed power back to the grid during periods of high energy demand. Auto companies and utilities are already partnering to deploy vehicle-to-grid (V2G) technology that uses EV batteries for energy storage networks. Furthermore, governments and businesses are supporting widespread EV adoption through incentive programs, regulations, and investment in charging infrastructure.
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