Regional Analysis

End User Computing Market Regional Insights

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North America has remained the dominant region in the global end user computing market. The region is expected to account for 38.2% of the market share in 2024. Major global technology corporations are headquartered in the U.S. and have a significant presence across the region. These companies continue to invest heavily in R&D and innovation, driving new product launches and technologies that enhance the end user experience. Organizations across industries have rapidly adopted digital transformation strategies in North America, fueling the demand for the latest laptops, desktops, and other end user devices. The advanced IT infrastructure and availability of high-speed internet have allowed users to leverage these devices effectively for various workloads.

The Asia Pacific region has emerged as the fastest growing market for end user computing globally. Countries like China, India, Japan, and South Korea are witnessing exponential growth fueled by increasing internet penetration, urbanization, and digital initiatives by governments and enterprises. Rapid economic expansion has boosted the overall IT spending power in the region. Large organizations across industries have expanded their regional operations in the high-potential emerging Asia Pacific markets. This is translating to the increased demand for their employees to be mobile yet productive. The growing prominence of remote and hybrid work models during the pandemic has further accelerated the uptake of end-user computing devices. Consumers also now have higher disposable incomes, fueling the demand for the latest laptops, tablets, and desktops to complement multifunctional lifestyles. Device manufacturers have been quick to tap into the region's vast opportunities by offering localized product portfolios at competitive price points. The expanding base of tech-savvy users and ongoing digital skills development programs indicate that the Asia Pacific region will likely emerge as the global leader in the end user computing market over the coming years.