END USER COMPUTING MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

In today's digitally connected world, a large amount of sensitive data pertaining to individuals as well as organizations are processed, stored and transmitted using various end user computing devices and platforms on a daily basis. However, the growing number of sophisticated cyberattacks and data breaches have eroded customer trust in the ability of organizations to safeguard their privacy and prevent unauthorized access and misuse of personal information.

This lack of confidence has made both individual consumers and enterprises wary of fully embracing flexible and mobile end user computing models. Unless robust security protocols and privacy regulations are implemented rigorously, many customers would refrain from allowing employees to access crucial network resources and store or process critical work-related data using personal devices and applications. This has restricted the scope of BYOD and workplace flexibility to some extent.

Market Opportunities: Integration of AI and analytics

The integration of artificial intelligence and advanced analytics capabilities promises to unlock significant opportunities for innovation and growth within the global end user computing market. As remote and hybrid working setups become more normalized post-pandemic, users are demanding more intelligence, personalization and automation within their workflows. Technologies like AI, machine learning, and predictive analytics can help meet these evolving needs by gaining insights from large amounts of user data and automating repetitive tasks. For example, AI assistants can provide personalized support to employees based on their roles, previous interactions, and current contexts. Additionally, advanced analytics allows IT teams to better optimize resource allocation, proactively detect and resolve issues.