EMPLOYEE ADVOCACY TOOL MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Employee Advocacy Tool Market, By Deployment Model (Cloud-based, On-premise, Hybrid), By Organization Size (Small & Medium Enterprises, Large Enterprises), By End-User (IT & Telecom, Retail & Consumer Goods, BFSI, Healthcare, Media & Entertainment, Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Recent Developments

New product launches

In October 2022, Sprout Social announced the launch of its refreshed employee advocacy offering, now named Employee Advocacy by Sprout Social. This revamped solution enables users to orchestrate and distribute their employee-centric amplification initiatives directly through Sprout's all-inclusive social platform.
In March 2022, Hootsuite launched Employee Advocacy, a new solution to help employees become brand ambassadors. The tool allows sharing content to personal networks.
In January 2021, Sociabble launched an AI-powered employee advocacy solution called Ready Set Speak. It provides content recommendations based on interests.

Acquisition and partnerships

In June 2022, EveryoneSocial acquired Chroma Software to enhance capabilities for employee advocacy platforms.
In December 2020, Dynamic Signal partnered with Microsoft to integrate Dynamics 365 with its employee advocacy platform.
In September 2019, Sociabble acquired Woovly to expand its employee advocacy and social selling solutions.

Figure 2. Global Employee Advocacy Tool Market Share (%), by Deployment Model , 2023