ELECTRONIC DISPLAY MARKET Challenges and Opportunities

One of the major challenges faced by the global electronic display market is the high production costs associated with advanced display technologies such as OLED and flexible displays. Producing displays with these cutting-edge technologies at scale requires substantial investments in research and development as well as manufacturing facilities and equipment. This makes it difficult for companies to bring down the unit costs to economical levels for widespread adoption, especially in applications where price points are a major factor such as mobile phones and television sets. Additionally, low manufacturing yields in the initial phases add to the costs. While these innovative displays offer superior performance and user experience, high costs are preventing many consumers and businesses from adopting them which is slowing down the overall market growth. Unless production costs are reduced significantly through technological advancements, increased automation and better manufacturing processes, these advanced display technologies may find it difficult to gain mainstream acceptance in the coming years.

Global Electronic Display Market Opportunity - Expansion of digital signage in emerging markets

One of the significant opportunities for the global electronic display market is the expansion of digital signage in emerging economies. Digital signage refers to the use of LCD, LED and similar display technologies for visual communication and multimedia presentations in public and commercial spaces. As emerging markets like Asia Pacific, Latin America, Middle East and Africa undergo rapid urbanization and economic growth, infrastructure development as well as spending on commercial activities are on the rise. This is translating into greater demand for digital signage solutions from various end-use sectors such as retail, transportation, entertainment and corporate offices for branding, wayfinding and targeted advertising. Moreover, declining prices of displays are making digital signage an affordable option even for small and medium businesses in these regions. Leading display manufacturers can capitalize on this opportunity by developing innovative products tailored for emerging markets and partnering with system integrators to accelerate adoption rates.