ELECTRIC MASSAGERS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)

Electric Massagers Market Size and Trends

The electric massagers market is estimated to be valued at US$ 9.31 Bn in 2024 and is expected to reach US$ 16.73 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.

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Factors, such as increasing health awareness, rising disposable income, and growing importance of self-care, are driving more people to use massage devices on a regular basis. In particular, demand has grown rapidly among millennial who want quick and convenient solutions to relax and relieve stress. Portable electric massagers that can be used both at home and when travelling have gained widespread popularity. Looking forward, further technological advancements introducing more innovative form factors and additional therapeutic features will expand the appeal of electric massagers.

Growing Physical Complaints and Health Issues

As people lead increasingly sedentary lifestyles with less physical activity and more time spent sitting in front of computers or mobile devices, various physical problems and health issues have become quite common. People of all age groups, especially those engaged in office jobs, report issues such as back pain, muscle fatigue, stiffness in the shoulders, neck pain, etc. on a regular basis due to long hours of sitting in awkward postures. Modern day stresses and pressures also contribute to problems such as insomnia, fatigue, anxiety, and overall lack of relaxation. While the body needs physical movement and activity to remain fit, many find it difficult to make time for exercise and yoga in their busy schedules. Electric massagers provide relief for such physical complaints and help reduce stress as well. They help relax tight and sore muscles, improve blood circulation, reduce anxiety, and promote better sleep. With massage therapy gaining more popularity and its proven benefits, people are looking at regular use of massagers as part of their self-care regime. Massagers have become an indispensable tool to deal with modern lifestyle related issues. Such growing physical and mental health problems are driving more people to adopt massagers for relaxation therapy at home.

In the recent past, there is increasing awareness among people about wellness, self-care, and holistic health. People now pay more attention to lifestyle changes, stress management techniques, and alternative therapies to feel good mentally as well as physically. Various self-care trends and activities such as essential oils, Ayurveda, yoga, meditation, etc. have become quite popular. Massage therapy as a form of self-care is also gaining wide acceptance. Electric massagers fit well into current wellness trends as they allow people to indulge in regular massage therapy in the comfort of their homes. Massagers help people unwind and de-stress as part of their daily wellness routine. With growing importance given to self-care, massagers are being seen not just as pain relief devices but as stress relievers promoting overall health too. Manufacturers promoting massagers beyond just pain relief to wellness applications cater well to evolving consumer expectations. Influencers highlighting benefits of in-home massage further popularize their usage. People's growing focus on lifestyle, wellbeing, and preventive healthcare is a major driver enabling the increasing adoption of massagers.