Electric Massagers Market, By End User (Commercial and Residential), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Sales Channel, and Others), By Type (Neck & Shoulder, Back & Body, Leg & Foot, Head, and Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Published In : May 2024

Code : CMI6945

Pages :165

Formats :

Excel and PDF

Industry : Consumer Electronics

Market Concentration and Competitive Landscape

Electric Massagers Market Concentration By Players

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Adoption of Wellness and Self-care Trends

In the recent past, there is increasing awareness among people about wellness, self-care, and holistic health. People now pay more attention to lifestyle changes, stress management techniques, and alternative therapies to feel good mentally as well as physically. Various self-care trends and activities such as essential oils, Ayurveda, yoga, meditation, etc. have become quite popular. Massage therapy as a form of self-care is also gaining wide acceptance. Electric massagers fit well into current wellness trends as they allow people to indulge in regular massage therapy in the comfort of their homes. Massagers help people unwind and de-stress as part of their daily wellness routine. With growing importance given to self-care, massagers are being seen not just as pain relief devices but as stress relievers promoting overall health too. Manufacturers promoting massagers beyond just pain relief to wellness applications cater well to evolving consumer expectations. Influencers highlighting benefits of in-home massage further popularize their usage. People's growing focus on lifestyle, wellbeing, and preventive healthcare is a major driver enabling the increasing adoption of massagers.

Key Players