Edutainment Market Size and Trends

Global edutainment market is estimated to be valued at USD 4.04 Bn in 2025 and is expected to reach USD 8.88 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 11.9% from 2025 to 2032.

Edutainment Market Key Factors

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With the continual adoption of advanced technologies like augmented and virtual reality, the gaming industry is focused on developing educational games. Major players are investing in research and development to come up with innovative products that blend learning and entertainment. Furthermore, the rising popularity of mobile-based learning among both kids and adults has boosted the demand. Investments by companies in developing interactive experiences using technologies such as VR/AR/MR ((AR), Mixed Reality (MR), and Virtual Reality (VR)) and artificial intelligence are expected to open new avenues for marketers. Educational institutions and centers are also increasingly deploying edutainment activities as part of their curriculum to make learning more engaging.