Key Takeaways from Analyst
Global edutainment market is expected to witness significant growth driven by rising disposable incomes, increasing internet and smartphone penetration, and growing awareness about developmental benefits of edutainment. Edutainment providers are leveraging digital technologies like virtual reality and augmented reality to offer immersive learning experiences to kids. North America currently dominates the edutainment sector due to high technology adoption.
While the opportunities are plenty given the large untapped consumer base, edutainment players need to address key challenges like high developmental costs of interactive games and apps. Lack of online payment options and digital infrastructure can also restrain market growth in underdeveloped regions.
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