EDUCATIONAL TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America has established itself as the dominant region in the global educational tourism market with 39.7% of the market share. With some of the world’s top universities and colleges located across the U.S. and Canada, it draws hundreds of thousands of international students each year pursuing higher education degrees. The region also sees steady inflows of language learners traveling to cities like New York, Boston, and Vancouver for short-term language immersion courses. The presence of globally renowned institutes of higher education like Harvard University, Massachusetts Institute of Technology, and University of Toronto have ensured North America's leadership position. Students are drawn by the prospect of receiving a degree from these elite institutions, which significantly boosts their career prospects back home. Additionally, the option to work part-time to earn income helps offset high tuition costs and living expenses. The flexible post-study work permit programs also allow international students to gain valuable work experience.

The educational tourism market in Asia Pacific is witnessing the fastest growth globally. Countries like Singapore, Malaysia, Thailand, and Indonesia are proactively promoting their education systems and establishing partnerships with schools and universities abroad. Being relatively affordable in comparison to developed markets, these nations have collectively emerged as an attractive nearshore study destination. Singapore in particular has implemented initiatives to enhance its profile as a regional education hub. Its efforts in recent years to attract international branch campuses of reputed European and American institutions have paid off. The presence of international schools and boarding schools also makes it a popular choice for overseas secondary education. Meanwhile, countries like Malaysia and Thailand are leveraging their natural beauty, diverse cultures, and friendly people to attract language and vocational learners. Collaborations with tourism boards provide bundled travel-study packages.