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Increasing Product Launches by Key Market PlayersIncreasing adoption of organic growth strategies, such as product launches, by key market players for the treatment of dyspareunia are expected to drive the market growth over the forecast period. For instance, in February 2022, Duchesnay Inc., a global pharmaceutical company, announced that it had launched Osphena (ospemifene tablets), a Selective Estrogen Receptor Modulator (SERM) in Canada for the treatment of vaginal dryness and dyspareunia. Osphena has been shown in phase II and III clinical studies to treat moderate to severe dyspareunia (painful intercourse) and/or vaginal dryness in postmenopausal women, which are symptoms of vulvar and vaginal atrophy (VVA), a component of genitourinary syndrome of menopause (GSM).
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