Regional Analysis

Dried Herbs Market Regional Insights

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North America has emerged as the largest regional market for dried herbs globally. The region is expected to account for 37.8% of the market share in 2024. The U.S. accounts for the major share due to high consumption and demand for dried herbs in both food and pharmaceutical applications. Strong presence of major food processing companies along with established herbal processing facilities have enabled the consistent supply and availability of diverse dried herbs. Furthermore, the rising popularity of Mediterranean cuisine incorporating more herbs and seasonings has dramatically boosted the sales of dried herbs. Additionally, increasing health consciousness among consumers has fueled the demand for dried herbs for their antioxidant and anti-inflammatory properties.

Asia Pacific represents the fastest growing regional market for dried herbs worldwide. Countries like India and China are at the forefront of market expansion attributable to rising disposable incomes, growing health awareness, and shifting preference towards herb-based cuisines and home-cooked meals. In India, extensive use of dried herbs and spices in preparations of daily food items as well as Ayurvedic and herbal medicines has been a principal factor for market growth. Meanwhile in China, dried herbs are ubiquitously used in traditional Chinese medicine to offer therapeutic benefits. Additionally, improving production agronomy and processing techniques in these developing Asian countries are enabling higher yields and quality of dried herbs for domestic consumption as well as exports.