DRIED HERBS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Size and Trends

The global dried herbs market is estimated to be valued at USD 3.81 Bn in 2024 and is expected to reach USD 5.65 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.8% from 2024 to 2031.

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The market is witnessing positive trends due to factors such as the growing demand for organic and natural food ingredients among consumers. With rising health awareness, people prefer consuming dried herbs which are considered to have additional health benefits. The trend of using dried herbs and spices for culinary purposes has been increasing globally. Moreover, dried herbs are increasingly being used in various packaged food products and ready-to-eat meals by food processing companies. Changing lifestyles and busy schedules have furthered the demand for convenient packaged food products infused with dried herbs. Growing demand from the food and beverages industry is expected to drive the global dried herbs market during the forecast period.

Expanding Culinary Trends

The globalization of cuisine has increased the popularity of herbs and spices in different cultures worldwide. More people are growing accustomed to new flavors and ingredients beyond their traditional diets. Food networks and online videos have made it easy for home cooks to learn recipes from various international cuisines. This culinary curiosity has heightened the demand for a wide variety of dried herbs and spices. Products that were once only found in niche ethnic grocery stores can now be seen in mainstream supermarkets as well. Food trends that have gained immense popularity like Thai, Indian, and Mexican are helping drive the market for herbs associated with those cuisines like lemongrass, cumin, chili peppers. Lifestyles have also become more fast-paced in many countries pushing the demand for convenience foods that require only a few ingredients and minimal preparation. Dried herbs are well-suited to fulfill this need as they can easily enhance the flavor of pre-made meals, snacks, and ready-to-eat products. Their long shelf-life is also attractive to consumers with increasing health awareness who prefer avoiding preservatives. With continued evolution of multicultural diets and preferences for ease-of-cooking, the global dried herbs market is expected to benefit from the widespread adoption of international flavors.

In recent years, there has been considerable consumer interest in avoiding artificial additives, colors, and preservatives in food products. This clean label movement has boosted the demand for ingredients that are natural, organic, and chemical-free. Dried herbs are an attractive option since they do not require extensive processing and contain no artificial components. The dehydration process used for drying herbs helps retain most of their nutritional value as well as flavors and aromas. However, industries also need formulations that perform well and meet consumer expectations. Dried herbs deliver functionality from their natural constituents like antioxidants, antimicrobials, colors, and flavors. This has made them appealing alternatives to synthetic counterparts across many applications from snacks and soups to meat products and baked goods. With consumers increasingly scrutinizing labels and favoring natural ingredients, companies are reformulating existing products or developing new lines featuring clean, dried herbs, and spices. This is expected to create ongoing sales opportunities for companies involved in sourcing, processing, and supplying high-quality dried herbs globally.