Market Challenges: Price fluctuations of raw materials

The fluctuating prices of raw materials used in dried herbs is a major challenge adversely impacting the growth of the global dried herbs market. Herbs are agricultural commodities, so their production is heavily dependent on variables like weather conditions, crop yields, and availability of arable land. Significant swings in these factors from season to season directly influence the supply and pricing of raw herbs.

Market Opportunities: Product innovation through new flavors and forms

Product innovation through new flavors and forms presents a major opportunity for growth in the global dried herbs market. With consumers constantly seeking variety in their food and beverages, dried herb producers that experiment with novel flavor profiles and presentations stand to capture more market share. Numerous trends point to the sizable gains that can come from innovation. As people continue traveling the world more than ever, they bring back new culinary inspirations that expand what dried herbs they regularly use. Popular international cuisines like Thai, Indian, and Italian routinely feature herbs not traditionally found in certain regions. This cross-pollination of ingredients increases enthusiasm for testing creative herb blends that merge styles. Younger generations also tend to have more adventurous palates and follow influencers online touting unique flavor pairings from across the globe.

Dried Herbs Market Report Snapshots