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Focus on Natural IngredientsIn recent years, there has been considerable consumer interest in avoiding artificial additives, colors, and preservatives in food products. This clean label movement has boosted the demand for ingredients that are natural, organic, and chemical-free. Dried herbs are an attractive option since they do not require extensive processing and contain no artificial components. The dehydration process used for drying herbs helps retain most of their nutritional value as well as flavors and aromas. However, industries also need formulations that perform well and meet consumer expectations. Dried herbs deliver functionality from their natural constituents like antioxidants, antimicrobials, colors, and flavors. This has made them appealing alternatives to synthetic counterparts across many applications from snacks and soups to meat products and baked goods. With consumers increasingly scrutinizing labels and favoring natural ingredients, companies are reformulating existing products or developing new lines featuring clean, dried herbs, and spices. This is expected to create ongoing sales opportunities for companies involved in sourcing, processing, and supplying high-quality dried herbs globally.
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