DNA TEST KITS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In April 2023, Mapmygenome, a genomics company providing DNA testing-based products for health, wellness, fitness, gut health, skincare, ancestry, announced that it had launched BeautyMap, a revolutionary DNA-based test that provides personalized recommendations for skin and hair care products based on an individual's unique genetic makeup. BeautyMap also offers genetic counseling sessions with board-certified genetic counselors who help individuals interpret their results and make informed decisions about their personalized beauty regimen from the BeautyMap report.
• In March 2023, MyHeritage Ltd., a global service for family history and DNA testing, announced the launch of the third instalment of DNA Quest, the company’s worldwide pro bono initiative to reunite adoptees with their birth families through genetic testing