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Increasing Product LaunchIncreasing adoption of organic growth strategies such as product launch by key market players is expected to drive the growth of the DNA test kits market over the forecast period. For instance, in April 2023, Mapmygenome, a genomics company providing DNA testing-based products for health, wellness, fitness, gut health, skincare, ancestry, announced that it had launched BeautyMap, a revolutionary DNA-based test that provides personalized recommendations for skin and hair care products based on an individual's unique genetic makeup. BeautyMap also offers genetic counseling sessions with board-certified genetic counselors who help individuals interpret their results and make informed decisions about their personalized beauty regimen from the BeautyMap report.
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