DISINFECTANT WIPES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Disinfectant Wipes Market Size and Trends

Global disinfectant wipes market is estimated to be valued at USD 5.10 Billion in 2024 and is expected to reach USD 7.51 Billion by 2031, exhibiting a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031. Increasing awareness about importance of hygiene and cleanliness along with rising demand for convenient disinfecting products can drive the disinfectant wipes market growth.

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The demand for disinfectant wipes has increased significantly during the ongoing COVID-19 pandemic. People are purchasing disinfectant wipes on a large scale to sanitize surfaces regularly and reduce the risk of virus transmission. Moreover, easy availability of disinfectant wipes through multiple distribution channels including supermarkets, pharmacies, online stores and e-commerce platforms can boost sales of these products globally.

Increased awareness of hygiene & infection control

With ongoing COVID-19 pandemic, there has been increasing awareness among masses about hygiene and its impact on overall health and wellbeing. People now understand the importance of regularly disinfect commonly used surfaces as germs can spread fast through contact and lead to infections. Healthcare experts and authorities promoted frequent hand washing and surface disinfection as key measures to curtail the spread of the novel coronavirus. This heightened the importance of disinfectants in terms of preventive healthcare.

The masses closely followed news regarding the virus and safety guidelines by health organizations. These realized how easily germs can transfer from one person to another through contacts on surfaces one touch every day like doorknobs, switches, keyboards, countertops, and others. This droves people to clean household items more diligently. Disinfectant wipes have emerged as a highly convenient solution for on-the-go cleaning. Their easy portability and quick disinfecting ability through preserved moisture has made wipes a must-have in every household. People also like to keep some wipes in their bags or kits to clean phones, devices or even hands while commuting or traveling in public places.

Many organizations implemented strict hygiene protocols on workplaces that involved daily disinfection of all contact points. This has also increased commercial demand for wipes from various sectors including offices, malls, restaurants, lodging, recreational, and healthcare facilities. Educational institutes have incorporated wipe disinfection in safety guidelines upon reopening of schools and colleges. Germ control has become an important aspect of institutional management policies. Retail spaces has also started allocating dedicated areas, kiosks or staff for regular cleaning of high interaction surfaces using disinfectant wipes. For instance, in May 2022, as per the WHO's first global report on infection prevention and control (IPC), effective measures could prevent up to 70% of infections acquired in hospitals. The report highlights that a significant number of patients get infections during hospital stays- 7% in high-income countries and 15% in low- and middle-income countries. WHO urges more investment in IPC programs to protect patients and healthcare workers, reduce costs, and fight antibiotic resistance. Despite some progress, many countries, especially low-income ones, still need to improve their IPC efforts.

Disinfectant wipes offer unparalleled convenience when it comes to cleaning and sanitizing. Pre-saturated with cleaning formula, these wipes are ready-to-use which eliminates the need for measuring and mixing chemicals or solutions. Their one-swipe application provides effective yet gentle disinfection in no time.

Unlike traditional cleaning methods, wipes do not require water or any other activating liquid. A single wipe is sufficient to wipe out germs from all types of surfaces. These save users from the hassle of carrying multiple supplies or equipment for disinfecting surfaces. The moist texture of wipes ensures thorough yet gentle cleaning without leaving behind any streaks or residues. This ease of use makes wipes ideal for cleaning electronics, delicate items, toys, kitchen counters and various other household surfaces.

People appreciate their hassle-free disinfection within moments. Busy consumers rely on wipes for quick yet thorough sanitization of doorknobs, switches and other surfaces while leaving home or returning from outside. Healthcare workers find wipes extremely handy for disinfecting exam rooms, medical devices and surfaces in between patient visits. Parents uses wipes for sanitizing baby items, toys and highchairs. Their fuss-free profile has also increased adoption of wipes in automotive, hospitality and sectors.