DISINFECTANT WIPES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Global disinfectant wipes market growth can be hampered due to environmental concerns regarding the ingredients and packaging. Most disinfectant wipes contain chemicals like triclosan and benzalkonium chloride that can raise health concerns. While these are effective against germs and bacteria, there are ongoing debates about their impact on the environment and antibiotic resistance. The wipes are also predominantly made of non-biodegradable plastics like polyethylene and polypropylene. With growing awareness about sustainability and plastic pollution, regulators and consumers demand safer alternatives. The widespread use and single-use nature of disinfectant wipes have significantly contributed to environmental waste over the years. Manufacturers will need to address these issues and resort to more eco-friendly formulations and decomposable materials to gain approvals and build long-term consumer confidence.

Market Opportunity- Product innovation in eco-friendly options

Global disinfectant wipes market can witness opportunities from product innovation in more eco-friendly options. With rising environmental concerns, consumers are increasingly looking for 'green' disinfection products that are safe for both human and environmental health. Manufacturers could develop plant-based and biodegradable wipes that contain natural and benign sanitizing agents like thymol, citric acid, essential oils, and others instead of harsh chemicals. These can also explore innovative packaging technologies and materials that have improved decomposition without releasing microplastics. Developing sustainably-sourced and packaged alcohol-based sanitizers could prove to be a game changer. Introduction of such earth-friendly alternatives will help companies tap into growing demand for eco-conscious products and position themselves as leaders in the green disinfection space. For instance, in February 2022, Lysol announced that its Disinfecting Wipes Made From 100% Plant-Based Fibers have won the 2022 "Product of the Year" award in the Disinfecting Wipes category, as voted by consumers through Product of the Year USA. These wipes are plastic-free, made entirely from plant-based fibers, and can kill 99.9% of viruses and bacteria, including the COVID-19 virus in just 30 seconds. These come in a recyclable canister and are designed for cleaning and disinfecting most hard, non-porous household surfaces.