DIGITALLY PRINTED WALLPAPER MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Digitally Printed Wallpaper Market Size and Trends

The digitally printed wallpaper market is estimated to be valued at USD 6.67 Bn in 2024 and is expected to reach USD 22.75 Bn by 2031, growing at a compound annual growth rate (CAGR) of 19.2% from 2024 to 2031.

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The digitally printed wallpaper market is expected to witness significant growth over the forecast period. Increased spending on home remodeling and interiors in developed economies, such as North America and Europe, is propelling the demand for digitally printed wallpapers. Additionally, the growing popularity of digital prints over traditional wallpapers due to advantages such as high print quality, low lead times, and varied design options is expected to drive the market growth during the forecast period. Furthermore, rising disposable income, rapid urbanization, and shifting consumer preference towards aesthetically appealing interior solutions is expected to provide growth opportunities for digitally printed wallpaper manufacturers globally.

Growing Preference for Customized and Personalized Interiors

The digitally printed wallpaper market has been experiencing steady growth over the past few years due to the growing preference of consumers for customized and personalized interior decoration designs. Earlier, wallpaper designs were restricted to a limited color range and patterns produced through traditional screen, offset, or gravure printing processes. This did not allow much customization as per the tastes and requirements of each consumer. However, with the emergence of digital printing technology, wallpaper manufacturers are now able to offer an almost unlimited variety of designs, patterns, textures and personalized images printed on wallpaper. Digitally printed wallpaper provides high resolution printing allowing any photo, picture, design or motif chosen by the consumer to be printed on wallpaper precisely as desired. This brings a whole new level of customization where consumers can pick a theme, color palette or even upload their family photos to be printed on wallpaper. They get a wallpaper that is designed exactly as per their individual style, requirement of the room, or simply their personal aesthetic preferences and tastes. The ability to completely customize wallpaper as per one's wishes without any limitation on design or color choices has become very appealing to many consumers. It gives them a feeling of having a unique wall decor that is tailored to their personality. This personalized touch has been driving increased consumer demand for digitally printed wallpapers over conventional mass-produced wallpaper options.

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Rising popularity of do-it-yourself (DIY) home décor trends amongst consumers today. For instance, in February 2021, Home Depot opened a new distribution center in Dallas, Texas, focused on the fast fulfillment of online orders. The new 1.5 million-square-foot facility is expected to deliver millions of online products directly to customers' homes or for pickup at local stores. With growing accessibility of digital printing solutions and availability of wallpaper printing services online, many consumers now wish to take interior designing and decorating tasks into their own hands rather than depending on professional designers or installers. Digitally printed wallpaper fits perfectly into this prevailing DIY trend, offering consumers a fun and creative way to decorate their homes on their own. Consumers can quickly design wallpaper samples on their computers, tablets, or smartphones in the comfort of their homes at their convenience as per their budget and tastes. They then get the wallpaper printed and delivered directly avoiding the hassle of visiting physical stores.