DIGITALLY PRINTED WALLPAPER MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Some key challenges the digitally printed wallpaper market faces include high costs associated with the production and infrastructure set-up for digital printing. Traditional wallpaper manufacturers have well-established supply chains and consumer preferences remain with traditional products. Additionally, the market has limited design options as digitally printed wallpapers cannot yet mimic the textures of traditional wallpapers.

Market Opportunities: Rising demand for modern interior décor

Younger consumers are more receptive to modern interior décor influenced by digital media. This market segment is growing and willing to experiment with new product categories. Digitally printed wallpapers allow for the mass customization of designs and quick turnarounds of small batch productions, enabling companies to keep up with rapidly changing design trends.