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North America has established itself as the dominant region in the global digital textile printing market with 41.6% share in 2024. The presence of leading manufacturers and technology providers in the U.S. and Canada has allowed the region to develop strong expertise in the field. Major brands have their production and R&D facilities based in North America in order to gain early access to the latest innovations. As a result, textile printers developed for the North American market tend to be the most advanced globally with highest level of features and capabilities.
The Asia Pacific region has emerged as the fastest growing market for digital textile printing worldwide. Having the largest textile manufacturing base globally means the region stands to gain immensely from the technology's benefits. Countries like India and China are aggressively pushing for adoption of digital printing to enhance productivity and turnaround times of their export-oriented industries. Local governments provide subsidies and incentives to encourage printers' upgrades as well as establishment of new printing facilities. The growing exports of ready-made garments, furnishing fabrics and technical textiles from Asia have propelled regional market growth. Increased foreign investments in special economic zones have also introduced international brands to the potential of Asia's manufacturing capabilities coupled with digital textile printing. Many leading global apparel brands are partnering with local manufacturers and gradually shifting their bulk production to Asia. The abundance of raw materials, low production costs and strategic focus on exports makes Asia Pacific the fastest maturing market for digital textile printing globally.
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