DIGITAL TEXTILE PRINTING MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Digital Textile Printing Market Size and Trends

Global digital textile printing market is estimated to be valued at USD 2.70 Bn in 2024, and is expected to reach USD 4.36 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.

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Global digital textile printing market is expected to witness significant growth over the forecast period due to rising demand for customized and personalized textile printing across various end-use industries. Growing adoption of digital printing over traditional screen and analog printing due to benefits such as reduced wastage, on-demand printing, versatility and shorter lead time is expected to boost demand for digital textile printing. Furthermore, expanding textile industry and rising demand for advanced textile from fashion and interior décor industry are expected to drive the digital textile printing market in the near future. However, high capital investment and operational costs associated with digital printers may hinder the growth of the market to some extent over the forecast period.

Market demand for Digital Textiles

The demand for digital textile has been steadily increasing over the years. With digital printing, short run and on-demand printing of textiles has now become possible, allowing for greater personalization and customization of textile products. This has opened up new opportunities for low volume printing which was previously not feasible through traditional textile printing methods. Consumers now want clothing and home furnishing products that reflect their individual tastes and personality. Digital textile printing helps to meet this need by enabling on-demand printing of different designs, in small batches if required. Apparel manufacturers and textile retailers have been quick to recognize the potential of digital printing to meet this demand. These manufacturers have started offering a wide variety of fashion products printed digitally, featuring unique, eye-catching patterns and graphics. This has captured consumers' interest and driven their preferences towards digitally printed textiles. The appeal of bespoke, exclusive textile products tailored to individual tastes and interests is a major factor boosting demand for digital textile printing technology.

Rising prominence of online retail and e-commerce is expected to drive the market growth. For instance, according to Pew Research Organization, online sales accounted for approximately 16.3% of total retail sales in the fourth quarter of 2022, a substantial increase from the 16.1% observed in 2021. In the digital era, online retail channels have proliferated across industries including textiles and apparel. The consumers are increasingly turning to e-commerce sites and brands' own websites to shop for their fashion and home ware needs. For manufacturers and retailers catering to this lucrative online retail market, digital printing offers a highly advantageous production method. It enables on-demand printing of variable designs in-house, without long setup times or high minimum order quantities associated with traditional textile printing methods. This makes it simpler for e-commerce businesses to offer a wide variety and constant replenishment of unique printed textile products on their websites and keep up with fast changing consumer demands and trends. Digital textile printing is highly suitable for producing small batches of clothing, furnishings and other items with personalized or limited edition prints to maintain customer interest on e-stores. The synergies between digital textile printing and online retail channels are compelling the rapid adoption of this technology for serving the evolving needs of digital commerce.