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Rise of online retail and e-commerce platformsRising prominence of online retail and e-commerce is expected to drive the market growth. For instance, according to Pew Research Organization, online sales accounted for approximately 16.3% of total retail sales in the fourth quarter of 2022, a substantial increase from the 16.1% observed in 2021. In the digital era, online retail channels have proliferated across industries including textiles and apparel. The consumers are increasingly turning to e-commerce sites and brands' own websites to shop for their fashion and home ware needs. For manufacturers and retailers catering to this lucrative online retail market, digital printing offers a highly advantageous production method. It enables on-demand printing of variable designs in-house, without long setup times or high minimum order quantities associated with traditional textile printing methods. This makes it simpler for e-commerce businesses to offer a wide variety and constant replenishment of unique printed textile products on their websites and keep up with fast changing consumer demands and trends. Digital textile printing is highly suitable for producing small batches of clothing, furnishings and other items with personalized or limited edition prints to maintain customer interest on e-stores. The synergies between digital textile printing and online retail channels are compelling the rapid adoption of this technology for serving the evolving needs of digital commerce.
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