DETOX DRINKS MARKET challenges and opportunities

There is a significant cost difference between premium detox drinks and conventional beverages which is one of the major challenges for the global detox drinks market. Premium detox drinks that contain high-quality ingredients and claims various health benefits come at a considerably higher price-point compared to soda, juices, packaged water, etc. This premium pricing model of detox drinks restricts its uptake among price-conscious consumers globally. The high costs make these drinks unaffordable for the masses and only appeal to niche higher-income consumer base. Manufacturers will need to focus on driving efficiencies, streamlining production processes and right sourcing of ingredients to lower the costs while maintaining product quality.