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Growing Environmental Concerns May Drive Natural and Bio-Based Detergent ChemicalsGrowing environmental consciousness among people as well as stringent regulations have increased the preference for natural and bio-based alternatives to conventional chemical-based cleaners. There is a widespread perception that plant-derived and eco-friendly products are safer for individuals as well as the surroundings. Consumer demand for natural, biodegradable and sustainable cleaning agents is swiftly growing. As a result, detergent manufacturers are investing in R&D to formulate new 'green' products using plant extracts and other natural components. For example, bio-surfactants obtained from coconut, corn and other crops are being developed as efficient substitutes for synthetic surfactants. Natural citric acid is gaining popularity as a green substitute for phosphates in automatic dishwasher formulations. With rising environmental stewardship, the government and regulatory bodies of many countries are also imposing bans or restrictions on toxic chemicals and promoting sustainable alternatives. This encourages detergent brands to shift their portfolios toward natural and bio-based varieties. The advances in green chemistry and biotechnology has made it feasible to derive high-performance cleaning ingredients.
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