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North America has been dominating the global dermocosmetics skin care products market for the past decade and is projected to hold 41.7% of the market share in 2024. The factors contributing to its leading position include strong industry presence of major players, high consumer spending on premium skin care products, and awareness about benefits of dermatologically tested products. Most of the top skin care brands globally have their headquarters in the U.S. and Canada and invest heavily in R&D and product innovation. This helps them launch new and improved products on a regular basis to remain ahead of competition. Further, the pricing of dermocosmetic products in North America is generally on the higher side compared to other regions. This premium pricing strategy allows brands to target quality-conscious consumers who are willing to pay more for effective products backed by science. However, it also ensures that these products remain accessible only to consumers belonging to upper- and middle-income groups.
The Asia Pacific region, especially South East Asian countries, promises to be the fastest growing market for dermocosmetic skin care products over the next five years. The increasing consciousness about skin and hair care among urban populations is one major factor driving the market growth. Economic development in major Asia Pacific countries like India, China, and Indonesia is improving standards of living. This is encouraging more consumers to spend on premium products for perceived benefits like anti-aging, whitening, or correcting pigmentation issues.
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