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Rising pollution levels and increasing digital screen timeThe modern lifestyle brings along several external factors that accelerate natural skin aging. The problem of pollution has worsened globally with the presence of particulate matter, heavy metals, gasses, and other toxic wastes in the environment. Prolonged exposure to these pollutants leaves the skin vulnerable to damages like dark spots, irritation, loss of firmness, and hyperpigmentation over a period of time. Moreover, the dependency on digital devices has amplified manifold where people spend hours staring at laptops, smartphones, and tablets on a daily basis. The blue light emitted by these screens combined with other lifestyle stressors tends to accelerate signs of premature skin aging to some extent. People have started recognizing importance of shielding the skin from such environmental challenges. They understand the need to layer the skin with protection and nourish from within through topical applications. This has resulted in increased usage of sunscreen, pollution shields, anti-aging serums, moisturizers and various supplements in the dermocosmetic regimes particularly by urban population. Young adults specifically look for specialized formulations with added actives to minimize the effects of pollution and digital devices on their skin health and appearance.
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