DATA MANAGEMENT ADVERTISING SOFTWARE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In July 2022, Neustar, a TransUnion company, announced a partnership with the integrated data platform Adverity to enable marketers to easily connect all of their data to help improve their marketing and brand performance
• In October 2022, Oracle, an American multinational computer technology company, added 15 baseline artificial intelligence (AI) models to Oracle Unity, a Customer Data Platform (CDP), to help organizations across different industries create more precise customer engagements
• In December 2021, TransUnion completed its USD 3.1 billion acquisition of Neustar, a leading Marketing, Fraud and Communications solutions provider
• In February, 2022, Veritas Technologies, a leader in multi-cloud data management, launched new technology to enable its strategy around cloud- optimized Autonomous Data Management that will simplify the way businesses manage data and automate protection from threats