DATA MANAGEMENT ADVERTISING SOFTWARE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Concentration and Competitive Landscape

Close-monitor your Competitor's Move, Request sample copy

Another key growth driver has been the heightened focus on data privacy regulations and the need for robust data governance practices. Over the past few years, laws and frameworks like GDPR (The General Data Protection Regulation) in Europe, CCPA (California Consumer Privacy Act) in California, and various country-specific regulations have imposed stringent rules around the collection, usage, and protection of personal customer information. Non-compliance can result in heavy fines and reputational damage for businesses. At the same time, privacy concerns amongst consumers have risen significantly. As such, companies must carefully manage customer data assets, understand sources and flows, ensure proper consent procedures, facilitate ongoing access and erasure rights, and be able to audit usage activities. Implementing data management advertising software allows visibility into the entire customer data lifecycle from a single platform. Features like user profiling, tagging, segmentation, automation workflows, and detailed reporting empower firms to not just stay on the right side of regulations but also establish trust with customers regarding their data privacy. The software streamlines compliance activities while giving control over customer profiles and personalized communications. Amid the evolving privacy landscape, this has become a compelling capability driving greater investment in data management solutions.

• IBM
• Oracle
• Lotame Solutions, Inc. 
• Adobe
• Hitachi, Ltd.
• Innovid
• Salesforce
• Teradata
• The Nielsen Company (US), LLC.
• SAS Institute Inc.
• Neustar
• Actian Corporation.
• LiveRamp
• Eulerian
• MediaMath
• Flashtalking
• Cloudera, Inc. 
• Crux Informatics, Inc.