The dark tourism market faces challenges in monetizing sites of human tragedy and suffering. Some argue it is insensitive to profit from locating attractions around places associated with death, suffering, or the seemingly macabre. Gaining community support and avoiding being seen to commercialize or trivialize tragic historical events can be difficult for dark tourism operators and sites.
Opportunity: Educating, Remembering, and Fostering Dialogue
However, dark tourism can educate wider audiences about historical events and preserve the memory of tragedy. When handled responsibly, it provides an opportunity for destination marketing organizations to develop cultural attractions that increase visitation and spending. Interpretive centers accompanying sites of death or suffering can foster thoughtful discussion of how to learn from past mistakes and build a more peaceful future.
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