Curling Irons Market Size and Trends
The curling irons market size is expected to reach US$ 211.0 Mn by 2031, from US$ 129.0 Mn in 2023, exhibiting a CAGR of 7.3% during the forecast period.
Curling Irons Market Trends
- Use of natural bristle brushes and heat protectants: Consumers are using pre- and post-styling products like boar bristle brushes for even heat distribution and serums to protect hair from heat damage. Brands can leverage this by offering combo deals on curling irons with supplementary styling items. Targeted social media tutorials promoting complete routines also support this trend.
- Focus on safety and heat control features: Concerns around high heat and hair damage are prompting brands to offer safety features like cool tip ends, auto shut-off, and insulated tips. Temperature control using smart sensor technology also provides users with better heat management. Such innovations cater to changing consumer preferences.