CURLING IRONS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The curling irons market size is expected to reach US$ 211.0 Mn by 2031, from US$ 129.0 Mn in 2023, exhibiting a CAGR of 7.3% during the forecast period.

Curling irons are hair styling tools used to create curls and waves in the hair. They utilize heated ceramic or metal barrels to curl hair strands around to form spirals. Curling irons allow users to achieve a variety of stylish looks, from tight ringlets to lose beachy waves. Key advantages include adjustable heat settings, quick styling, interchangeable barrels, and dual voltage for worldwide use. The rising focus on personal grooming and increasing demand for styling products are driving the curling irons market’s growth.

The curling irons market is segmented into product type, barrel size, heat type, end user, distribution channel, and region.

Curling Irons Market Regional Insights

• North America is expected to be the largest market for curling irons during the forecast period, accounting for over 38% of the market share in 2023. The market growth in North America is attributed to high per capita expenditure on hair styling products and the presence of major brands in the region.
• Europe is expected to be the second-largest market for curling irons, accounting for over 27% of the market share in 2023. The market growth is attributed to growing focus on fashion trends and the increasing number of professional salons utilizing advanced styling tools.
• Asia Pacific is expected to be the third-largest market for curling irons, accounting for over 15% of the market share in 2023. The market growth in Asia Pacific is attributed to rising disposable incomes, increasing focus on personal grooming, and expanding distribution networks of international brands.

Figure 1. Global Curling Irons Market Share (%), by Region, 2023

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Curling Irons Market Drivers

• Increasing focus on personal grooming and styling: Consumers are spending more time and money on personal care and styling their hair as per the latest trends and fashion. Social media is fueling this trend as people want to recreate celeb styles and flaunt picture-perfect hair. Brands are leveraging social media influencers and tutorials to promote styling products. Various styling events and competitions are also driving awareness and adoption of quality curling irons for professional finishes.
• Product innovation and technology advancement: Key players are investing in research & development to launch innovative curling irons with advanced technologies like ultra-conditioning heat, predictive smart sensors, retractable combs, and interchangeable barrels. Tourmaline, ceramic, and titanium-coated barrels provide even heating and less hair damage. Brands are offering value-added features like dual-voltage, swivel cords, fast heat-up, adjustable temperature controls, and lock-in curl technology. Such product innovations are boosting adoption.
• Premiumization trend fueling demand for high-end styling tools: With rising disposable incomes, consumers are willing to spend more on advanced curling irons with smart heat and style settings. Salons and stylists prefer investing in premium branded tools for long-lasting performance and client satisfaction. Brands offer innovative technologies and designs catering to the premium segment. This contributes to the steady demand for advanced curling irons.

Curling Irons Market Opportunities

• Expansion in untapped markets with low penetration: Emerging economies in Asia Pacific, Latin America, and the Middle East & Africa offer significant untapped opportunities owing to large population base, rapid urbanization, and increasing spending on styling products. Market players can focus on pricing strategies and distribution partnerships to tap into these high-potential markets. Localized marketing and educating consumers about curling irons will support the market expansion.
• Growing demand from the men's grooming segment: Traditionally, curling irons were associated with female consumers, but changing perceptions and increasing fashion consciousness among men are creating opportunities. Brands can launch specific products for short to medium hair length and market them as styling tools rather than curling irons. Male social media influencers can promote styling tutorials.
• Development of cordless curling irons: Consumers are showing interest in cordless designs for flexibility and ease of use. Products featuring lithium-ion batteries, lengthy power reserves, and rapid charging can be game changers. Market players can invest in battery technologies to make cordless curling irons mainstream. This can create a new product segment.
• Strategic partnerships with beauty service providers: Tie-ups with salons, spas, and styling studios provide a large target consumer base for brands. Curling irons can be positioned as professional styling tools for experts. Conducting styling and education sessions at salons can drive trials. This creates long-term business opportunities.

Curling Irons Market Trends

• Use of natural bristle brushes and heat protectants: Consumers are using pre- and post-styling products like boar bristle brushes for even heat distribution and serums to protect hair from heat damage. Brands can leverage this by offering combo deals on curling irons with supplementary styling items. Targeted social media tutorials promoting complete routines also support this trend.
• Focus on safety and heat control features: Concerns around high heat and hair damage are prompting brands to offer safety features like cool tip ends, auto shut-off, and insulated tips. Temperature control using smart sensor technology also provides users with better heat management. Such innovations cater to changing consumer preferences.

Curling Irons Market Restraints

• Health risks associated with heat styling: Excessive exposure to high temperatures can cause hair damage, dryness, brittleness, and breakage. Concerns around styling-related hair problems may limit the adoption of daily use. Brands will need to educate consumers about using optimal temperatures and heat protection.
• High costs of advanced curling irons: While consumers are willing to spend more on quality, very premium or professional styling tools can be cost prohibitive for many market purchasers. Pricing can be a challenge in low and middle-income countries. Companies may need to introduce economic variants to improve affordability.
• Competition from hairstyling alternatives: Curling irons compete with other styling products, like hair straighteners and dryers. Multi-styler tools that allow both curling and straightening present a threat. Brands need robust demand forecasting and targeted product positioning to mitigate this restraint.

Curling Iron Market-Recent Developments

New product launches

• In January 2021, Dyson, a technology company vacuum cleaners, hair dryers, hair straighteners, hair stylers, air purifiers, humidifiers, hand dryers and lighting. Dyson launched the Corrale straightener with flexing copper plates that shape to gather hair for enhanced styling with reduced damage.
• In June 2022, T3 launched AireBrush Duo, a 2-in-1 dryer brush with interchangeable barrels for voluminous blowouts and bouncy curls.

Acquisition and partnerships

• In October 2021, Helen of Troy Limited, a U.S.-based publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands, acquired Drybar Products LLC, a premium hair styling brand, to expand its consumer beauty segment
• In January 2022, L’Oréal SA, which engages in the manufacture and sale of beauty and hair products, announced the acquisition of Youth to the People, a vegan skincare brand, to strengthen its portfolio of beauty brands
• In April 2021, Ulta Beauty Inc (Ulta Beauty), a specialty retailer that operates beauty shops, which are involved in offering a broad range of beauty products, Target announced a partnership to open Ulta Beauty shop-in-shops in 100 Target stores and on Target.com starting in 2021.

Figure 2. Global Curling Irons Market Share (%), by Product Type, 2024

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Top companies in Curling Irons Market

• Conair
• Helen of Troy
• Cezanne
• Kizure
• InfinitiPro
• BaBylissPRO
• Hot Tools
• Remington
• HSI Professional

*Definition: The curling irons market refers to the industry and companies involved in the manufacturing and distribution of heated hair styling tools designed to curl and wave hair. Curling irons utilize ceramic, metal, or tourmaline-coated barrels that are heated to create spirals and curls of varying sizes in the hair when strands are wrapped around the barrel. Key product types include spring, marcel, clipless, automatic, and spiral curling irons with interchangeable barrels. The market growth is driven by increasing consumer focus on personal grooming and fashion trends promoting styled hair looks.

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