CULTURAL TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

The cultural tourism market faces several challenges. Due to the ongoing pandemic, international travel restrictions have limited people's ability to visit cultural attractions in other countries. Cultural sites have faced financial strain with reduced ticket sales and closures. Younger generations also show less interest in traditional cultural activities and are more attracted to social media and technology. It is difficult for many cultural destinations and artifacts to appeal to modern tourists and compete with other leisure activities for consumers' time and spending.

Market Opportunities: Expanding Cultural Tourism through Virtual and Augmented Reality: Novel Marketing Strategies for Immersive Experiences

Domestic cultural tourism within countries is growing as people seek out local experiences. Virtual and augmented reality technologies can be leveraged to immerse people in cultural events and destinations without physical travel. Cultural experiences can be marketed in more novel ways such as through social media influencers or partnerships with popular streaming and gaming platforms.