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Rise of Hygiene AwarenessThere has been growing social awareness around the importance of hygiene, cleanliness and infection control even in public and workplace settings, COVID-19 pandemic has further highlighted this by compelling governments and organizations to impose strict disinfection standards. Citizens are now more hygiene-conscious and focused on the upkeep of sanitary conditions in their surrounding environment including areas like shopping malls, schools, hospitals and others. As a result, the demand for specialized commercial and institutional cleaning services has increased to achieve these elevated cleanliness and safety benchmarks.
Industry players recognize an opportunity in this trend as these can promote tailored disinfection packages, specialized cleaning chemicals, and even employ digital technologies and audits to track enhanced safety and hygiene protocols for clients. Progressive facilities are voluntarily seeking out contract cleaners that can help them install protective measures and standard operating procedures beyond just general tidying. For instance, in July 2022, Gausium a provider of AI-powered autonomous cleaning and service robots and Diversey-TASKI which offers industry leading fleet management software, formed a multi-year global partnership to integrate cleaning robotics and advanced cleaning technologies, aiming to meet the rising standards of commercial hygiene and cleanliness.
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