The concierge medicine market faces several challenges. As this model offers more personalized care and smaller patient loads for doctors, it is considerably more expensive for patients. Selling higher premiums to patients can be difficult when traditional insurance is available at lower prices. Additionally, regulations and licensure vary greatly between states, creating an unequal playing field. Physician adoption has been gradual as well, as this model requires physicians to change their practice style significantly.
Market Opportunities – Rising aging population and demand for preventive healthcare
An aging population and greater focus on preventative healthcare is increasing the demand for more access and attention from physicians. As out of pocket healthcare costs continue rising, consumers are increasingly willing to pay extra for a higher level of service and care coordination. Concierge practices also gain new patients through word of mouth as those who enroll spread awareness of their beneficial experiences.
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