COMPETITIVE INTELLIGENCE SOFTWARE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Concentration and Competitive Landscape

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Adoption of AI and automation features

Due to rising advanced technologies, competitive intelligence software providers are now integrating capabilities of AI, machine learning and automation in their offerings. This is luring more businesses towards these next-gen solutions at a rapid pace. AI-powered features allow analyzing huge volumes of both structured and unstructured publicly available data on competitors to surface patterns. Automated alert systems keep businesses updated about competitors’ activities on an ongoing basis without human intervention. Integration of AI capabilities have made competitive intelligence software a lot more precise in tracking competitors, predictive in nature and super-efficient in terms of time and cost savings for organizations.

Adoption of automation features is beneficial for companies with limited budgets and analysts. Automated data collection, analysis and report generation save man-hours while providing comparable quality of insights as manual research. Companies now rely more on AI-empowered software as a strategic partner in competitor tracking rather than depending totally on in-house human resources, which are expensive and scarce. Integration of advanced AI and automation solutions have positioned competitive intelligence software as an essential competitive strategy tool for businesses even in tough macroeconomic conditions.

• Accenture PLC
• Aetna Inc.
• Anthem Inc.
• Cognizant Technology Solutions Corporation
• CVS Health Corporation
• Deloitte Touche Tohmatsu Limited
• Humana Inc.
• International Business Machines Corporation (IBM)
• Johnson & Johnson
• McKesson Corporation
• Optum Inc. (UnitedHealth Group)
• PricewaterhouseCoopers LLP
• UnitedHealth Group Incorporated
• Unitedhealth Group Inc.
• Walgreens Boots Alliance, Inc.