COLD SORE TREATMENT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America currently dominates the global cold sore treatment market, with an estimated market share of 40.3% in 2024. The U.S. accounts for the bulk of the regional market share, owing to high awareness levels regarding cold sores and available treatment options. Cold sore outbreaks are quite common in the country due to changing weather conditions and high stress levels associated with fast-paced lifestyle. This has resulted in well-established distribution channels for OTC drugs to manage cold sores. Easy access to healthcare also drives the regional market growth. Major players have been aggressive in promoting their branded products through educative campaigns in the region.

The Asia Pacific region has emerged as the fastest growing market for cold sore treatments globally. Countries like China, India and Japan drives the market growth in Asia Pacific. There has been rising prevalence of fever blisters coupled with growing spending capacity on personal healthcare in developing nations. Self-medication is a widely accepted practice for minor ailments like cold sores.  Thus, demand for OTC drugs increases at an exponential rate. Western influence and changing consumer lifestyles have led to increased emphasis on aesthetic appearance, making people more conscious about visible symptoms like cold sores. This mindset shift boosts the uptake of anti-viral gels and ointments. Moreover, growing medical tourism from other regions is contributing to large imports.