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Growing demand for over-the-counter drugs
There has been growing preference among consumers to self-treat common health conditions without visiting a doctor. Cold sores, being a recurrent but generally mild illness, are often self-treated at home using over-the-counter products. The availability of a wide variety of effective OTC for cold sore treatments can drive the market growth. These include topical antiviral creams containing drugs like acyclovir and penciclovir, lip balm formulations, analgesic gels to relieve pain/tingling sensation, and medicated patches. Consumers find OTC drugs more convenient as these can be purchased easily without a prescription from retail pharmacies and drug stores. This helps save the time and expense of a doctor's visit for a condition that does not require professional medical intervention in most cases. With hectic lifestyles, there has been huge demand for quick and effective self-treatment options. Positive reviews and recommendations shared on digital platforms have boosted confidence in OTC brands. Furthermore, innovative product formats like roll-on applicators and thin films improve consistency of drug application and offer convenience. Growing consumer awareness about trigger management and available treatment options can contribute to increased reliance on OTC medications for self-care of cold sores.
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