Regional Analysis

Cider Market Regional Insights

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The Europe region, particularly Western Europe, dominates the global cider market. Countries such as the U.K., Spain, France and Germany have a long history of cider production and consumption. Cider forms an important part of these countries' drinking culture and traditions. Europe is expected to account for over 43.3% share of the global cider market in 2024, due to strong domestic demand and a culture where cider is consumed widely on social and casual occasions. Major cider producing companies like Aspall, Strongbow and Bulmers are based in the U.K. and have a stronghold in their home markets as well as worldwide exports. The availability of domestic crab apples and pears, suitable production methods and establishment of cider houses over centuries has led to the region's dominance.

North America has emerged as the fastest growing regional market for cider globally. Major drivers of growth include the rising popularity of craft beverages and shift towards low alcohol drinks with variety in flavors. The U.S. is spearheading the North American cider renaissance led by growth in the micro-cider segment. Emerging craft producers are innovating with diverse ingredients beyond traditional apple and pear to cater to new consumers. Cideries in the Pacific Northwest region of the U.S. have gained prominence. Meanwhile, imports of European ciders like Strongbow and Magners are also rising in the U.S. and Canada due to increased availability and exposure. Growing cider fests and pub culture have boosted the category alongside collaborative initiatives between producers and distributors. The demand for unique packaged cider experiences is fueling growth across price segments in grocery aisles and liquor stores.